Four Innovative Trends for 2021 (Part 2)

January 13, 2021

In the second installment of Peak Innovation's forecast of 2021 business trends, we will be focusing on the customer experience. A buyer's experience with a brand's customer service team can make or break their brand loyalty and trust.

Customer Interactions
Earlier this year, Salesforce published their "State of the Connected Customer" report which revealed that "84% of customers and 89% of business buyers say the experience a company provides is as important as its products and services". Customers care, now more than ever, how they are treated by the firms they do business with. How your firm treats your customers begins and ends with your sales team. 2021 may be a good year to invest in new technologies and training that will improve the customer experience.

We suggest finding a training program that has clear learning objectives that align with your firm's sales goals. Go skills has many highly rated training courses that focus on topics such as customer service, sales, and project management. Each course has a syllabus that clearly outlines what you and your team will learn during the training.